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	<title>Jose Arocha's blog &#187; Innovation</title>
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	<link>http://www.josearocha.com</link>
	<description>Internet, local, mobile, social, marketplaces, collaboration, music, fun</description>
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		<title>No excuses.</title>
		<link>http://www.josearocha.com/index.php/2009/no-excuses-video/</link>
		<comments>http://www.josearocha.com/index.php/2009/no-excuses-video/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 02:37:55 +0000</pubDate>
		<dc:creator>jose.arocha</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Do-it]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.josearocha.com/?p=168</guid>
		<description><![CDATA[
Source: No Excuses &#8211; Nike Commercial
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			<content:encoded><![CDATA[<p><object width="445" height="364"><param name="movie" value="http://www.youtube.com/v/obdd31Q9PqA&#038;hl=en&#038;fs=1&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/obdd31Q9PqA&#038;hl=en&#038;fs=1&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object></p>
<p>Source: <a href='http://www.youtube.com/watch?v=obdd31Q9PqA' >No Excuses &#8211; Nike Commercial</a></p>
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		<title>Twitter interface agents &#8211; Life streaming from your lunch meeting</title>
		<link>http://www.josearocha.com/index.php/2009/twitter-streaming-interface/</link>
		<comments>http://www.josearocha.com/index.php/2009/twitter-streaming-interface/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 22:57:56 +0000</pubDate>
		<dc:creator>jose.arocha</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[embedded interfaces]]></category>
		<category><![CDATA[interface agents]]></category>
		<category><![CDATA[interfaces]]></category>
		<category><![CDATA[life streaming]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[software agents]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[voice recognition]]></category>
		<category><![CDATA[voice tagging]]></category>

		<guid isPermaLink="false">http://www.josearocha.com/?p=116</guid>
		<description><![CDATA[
When I see users either taking their attention off the presentation in a conference to tweet a comment, or dropping their utensils and their lively dinner conversation to update their Facebook and Twitter status, I see a user interface that is quickly becoming obsolete.  When I have to stop the car to update my [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/josearocha/3399793190/" title="Twitter life streaming interface agents by Jose Arocha, on Flickr"><img src="http://farm4.static.flickr.com/3457/3399793190_9bcc6ea929.jpg" width="375" height="240" alt="Twitter life streaming interface agents" style="margin: 0px 0px 5px 5px; float: right;" /></a><br />
When I see users either taking their attention off the presentation in a conference to tweet a comment, or dropping their utensils and their lively dinner conversation to update their <a href="http://www.facebook.com/people/Jose-Arocha/623439738">Facebook</a> and <a href="http://www.twitter.com/josearocha">Twitter</a> status, I see a user interface that is quickly becoming obsolete.  When I have to stop the car to update my status &#8220;<strong><a href="http://search.twitter.com/search?q=driving+to+palo+alto">driving to Palo Alto</a> to pitch a twitter idea to <a href="http://www.twitter.com/jeffclavier">@jeffclavier</a></strong>&#8221; or simply trick the <em>life</em> part of <em>life streaming</em> by waiting to arrive Palo Alto to tweet it from my desktop, I see a life streaming interface already exposing its limitations and its need to evolve.</p>
<p>There are certainly good user experiences like <a href="http://www.atebits.com/software/tweetie/">Tweetie</a>, <a href="http://twitterfon.net/">Twitterfon</a> or <a href="http://www.orangatame.com/products/twitterberry/">TwitterBerry</a> when we have the time to thumb our status from our phones but as we start making this open discourse a natural behavior of our daily lives and find ourselves <a href='http://search.twitter.com/search?q="taking+a+shower"'>taking a shower</a>, <a href="http://www.planetc1.com/search/twitter-search-brings-local-marathon-online.html">running a marathon</a>, <a href="http://www.webguild.org/2009/02/henry-ford-surgeons-twitter-during-surgery.php">performing surgery</a> or <a href="http://search.twitter.com/search?q=cooking">cooking</a> with the urgent need to publish and distribute an idea or simply message our network, suddently our current mobile apps are not sufficient anymore.  </p>
<p>Early-adopting, intensive twitter users and <a href="http://www.stoweboyd.com/message/2009/03/i-am-afraid-of-ghosts.html">those using Twitter assistants</a> are revealing how limited these interfaces are to stream their thoughts, ideas, life.  Do we have dinner and chat, and tweet later our post-mortem, or we tweet as we chew and brake our conversation flow?  We can get trapped into these contradictions or we can use them to invent new interfaces:  Twitter <a href="http://web.media.mit.edu/~lieber/Publications/Agents_for_UI.pdf">interface agents</a>.</p>
<p>What if our car-embedded app had voice recognition and voice tagging?</p>
<blockquote><p>Mary: &#8220;Tweet open&#8221;<br />
Agent: beep<br />
Mary: &#8220;I think Tom is about to propose me&#8230; and I am thinking about it.&#8221;<br />
Mary: &#8220;Tweet close&#8221;<br />
Agent: beep beep</p></blockquote>
<p>Or the agent in parsing your dinner chat and is already trained to recognize the needles in the haystack and can act as an advisor:</p>
<blockquote><p>Tom, CEO: &#8220;I believe I need to shrink the company back to the core team.&#8221;<br />
Agent: &#8220;Should I tweet that &#8220;?&#8221;<br />
Tom, CEO: &#8220;No way!&#8221;<br />
Tom, CEO: &#8220;Tweet Filter&#8221;<br />
Agent: beep<br />
Tom, CEO: &#8220;shrink the company &#8211; tweet filter close&#8221;<br />
Agent: beep beep</p></blockquote>
<p>Embedding Twitter interface agents in the physical world around us, eg. cars, cubicles, meeting rooms, etc could make streaming easier. And though twittering from your shower may certainly look a stretch, addressing these extreme user cases offers an idea of what the future of Twitter interfaces may be.</p>
<p>What awkward or funny situation have you twittered from? Do you need one of these interface agents?</p>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Here&#8217;s My App for That!</title>
		<link>http://www.josearocha.com/index.php/2009/my-iphone-app-for-that/</link>
		<comments>http://www.josearocha.com/index.php/2009/my-iphone-app-for-that/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 22:31:14 +0000</pubDate>
		<dc:creator>jose.arocha</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Market trends]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Niche markets]]></category>
		<category><![CDATA[Time to market]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.josearocha.com/?p=91</guid>
		<description><![CDATA[Need to scratch your back?  There is an App for That &#8211; you may think.  Well, not yet*.  But the iPhone TV Ad reminds me of the times we live in when users just think of a need or problem and the web cornucopia seems to have an &#8220;App for That&#8221; at [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://farm4.static.flickr.com/3616/3350048588_1a2497e0b2_m.jpg" alt="iPhone App to scratch your back" style="margin: 0px 0px 5px 5px; float: right;" />Need to scratch your back?  There is an App for That &#8211; you may think.  Well, not yet*.  But the <a href="http://www.apple.com/iphone/gallery/ads/">iPhone TV Ad</a> reminds me of the times we live in when users just think of a need or problem and the web cornucopia seems to have an &#8220;App for That&#8221; at the other side of the search query.  When not, the frustrated users build it and start to market it by themselves, at their own expense.</p>
<p>I was recently <a href="http://twitter.com/josearocha/status/1289825533">looking for an App to manage my 2 twitter accounts</a> and avoid the inconvenience of logging in and out between accounts.  I asked both <a href="http://twitter.com/josearocha/followers">my Twitter followers</a> and Google.com for alternative apps and got several responses: <a href="http://www.themattinator.com/">Matt</a> , <a href="http://splitweet.com/">Splitweet</a> and <a href="http://tweet3.com/">Tweet3</a> on the web, <a href="http://www.atebits.com/software/tweetie/">Tweetie</a> for the iPhone, <a href="http://guyro.typepad.com/blog/2009/03/multiple-profiles-on-tweetdeck-introducing-multitweetdeck.html">MultiTweetDeck</a> and <a href="http://twhirl.org/">Twhirl</a> for desktops.  I felt as if I was shopping for a pair of shoes in <a href="http://zappos.com">Zappos.com</a>.  There&#8217;s [already] an App for That: purple, free-spirit, minimalist, etc.  Not only the variety but the &#8220;time to market&#8221; of these Apps grabbed my attention:</p>
<blockquote><p>&#8220;And all in one single page (and all in less than a week, but it was only a silly personal challenge&#8230;) While we were developing the tool for ourselves, we thought that maybe it could be useful to other people with our same needs, and that was the origin of Splitweet. I think that the main value of Splitweet is that people can save time having all these features together in a simple interface. And, well, we are <strong>only 5 days old</strong>&#8230;&#8221;, <a href="http://mashable.com/2008/11/28/multiple-twitter-accounts/#comment-6029388">says Albert of Splitweet.com</a></p></blockquote>
<blockquote><p>&#8220;And just as a fun fact <strong>we built it in 4 days</strong>. It was a challenge we set for ourselves&#8230;&#8221;, <a href="http://vimeo.com/1274635">says @RyanCarson of Carsonified.com in this video</a>.</p></blockquote>
<blockquote><p>&#8220;Multiple accounts have been really missing from TweetDeck. My frustration lead me to <strong>spend a day creating</strong> a small utility that lets me switch between multiple TweetDeck profiles&#8230;&#8221;, <a href="http://www.thevirtualhandshake.com/blog/2009/02/26/how-i-got-3247-twitter-followers#comment-6778704">says Guy Rosen of Guyro.typepad.com</a></p></blockquote>
<p>Years of building infrastructure layers, from semiconductors to web standards and APIs, are now paying off for any of us to create and be a part of the internet economy. Crisis and all, the possibilities for internet developers and entrepreneurs seem endless if we make up our minds.  In a matter of days, you may also want to say: &#8220;Here&#8217;s My App for That!&#8221;</p>
<p>(*) <a href="http://myiphoneplace.com/?p=3645">This one is close!</a> .  But it may need a case with <a href="http://www.designboom.com/contest/view.php?contest_pk=21&#038;item_pk=19898&#038;p=1">a surface like this</a>. <img src='http://www.josearocha.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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