For people For profit For many reasons…
Posted in Entrepreneurship, Ideas and solutions, My voice, TAVOS on March 9th, 2006 by jose.arocha – CommentsThe following is my comment to the post by Erik Sundelof ’s "Is a for-profit social venture impossible?" at the Reuters Digital Vision program blog
I think there may be many reasons why we are
better off being a for-profit as an alternative to a nonprofit in the
pursuit of wide and deep social impact. In my building of TAVOS, I
realized through the business planning of the social enterprise that
there were two ways to cover the high costs of a Latin American-scale
deployment: either dedicate my life and one of the others to
fundraising and not work directly with the people I want to serve or
look for income-generation strategies to make every community unit of
the initiative sustainable. I decided for the latter. Some of my
reasons were:
1. I rather devote myself to care of the people I want to serve and
let the market dynamics push my organization to listen, than devoting
my life to fundraising to end up detached from the end beneficiaries.
2. The communities I am trying to serve are highly entrepreneurial.
50-60% of the economy in Latin America is informal. That means that
Francisco in Catia, a low-income suburban neighborhood in Caracas,
wakes up every morning thinking how he will make it to bring food to
the table the next day. Francisco and 100 million other Latin Americans
are better served by bringing opportunities they could use to tap into
their spirit than by bringing charity that will leave them highly
vulnerable if the funding gets dry.
3. A for-profit will make the social impact sustainable and scalable
if we are serving well the needs of the target population. If we are
failing, the market will tell.
4. Embedded in my last comment, the for-profit approach forces
better learnings of the market and customers than the nonprofit
approach.
I do agree that there is a challenge in leading and executing with
integrity a hybrid social/business-mission venture. But I think that it
holds true for any enterprise today. There is also an interesting
discussion about for-profits with organizational and governance
structures that "lock" their social mission, for example: a parent
nonprofit or member association. But that is a whole new discussion.
Cheers,
jose